“This post contains affiliate links, which means I will receive a commission if you click a link and make a purchase.”
Milk Bone introduces the latest in dog treats. “Milk Bone Peanut Butter Bites”a new Milk Bone commercial – a collaboration between the dog treat brand and Jif Peanut Butter.
On September 26th, the dog treat brand uploaded a new commercial titled: “Meaningful collaboration” Introducing collaboration.
“Milkbone Peanut Buttery Bites are the collaboration you and your G-Boy have been waiting for. Soft and chewy. Peanut buttery. Drool-worthy.” I was able to read the explanation.
The product is also said to be made with real Jif peanut butter and contains no artificial flavors or fillers.
In the latest commercial, a woman is seen holding a perfume with a peanut butter scent label in the shape of a dog bone. “Milk Bone x Jihoo”.
The narration says, “We’re introducing a collaboration that we’ve never collaborated on before. It’s been such a collaborative collaboration that it’s almost hard to imagine that they haven’t collaborated before.”
As the woman continued to spray the perfume, she realized how ridiculous the collaboration with this product was.
Then the narrator says: “Milk Bone and Jihoo Parfum… it makes no sense at all.” The model throws the bottle against the wall and pulls out the bag containing “.”milk bone peanut butter bite‘.
The dog statue then comes to life and the woman gives the dog a treat to enjoy.
Gail Hollander, Chief Marketing Officer, JM Smucker Co. drum, “Milkbone Soft and Chewy Peanut Butter Bites offer your furry best friend an easy and delicious way to enjoy man’s favorite food, Jiff Peanut Butter.”
Moreover, the commercial is just the tip of the iceberg! In addition to the commercial, the campaign will also include 15- and 30-second ads for TV and online platforms, influencer partnerships and social media promotions, The Drum reports.
This product is currently only available at walmart. However, it will soon be available at major retailers nationwide.
“A national TV purchasing expansion is planned for February 2025, and the product will be available at major retailers nationwide, including Walmart.” The Drum reported.
The Drum also revealed that the fragrance featured in the commercial is not currently for sale, but may be released in the future.
